The National Rifle Association has been claiming that YETI (a cooler company based in Austin, Texas) has chosen to drop a subsidiary of the gun lobby. In addition, the NRA claims that YETI has done this without any notice or reason. However, YETI is refuting these claims, stating that the “facts directly contradict the inaccurate statement” made by the NRA.
In a statement made on Monday, YETI gave the explanation that the company chose to eliminate discounts previously given to the NRA, as well as a number of other organizations. In addition, YETI’s statement said an alternative customization program has been made available.
As such, YETI has been doing major damage control ever since the NRA’s release of their statement on Friday. In the statement, the NRA said that the cooler company chose not to do business with the NRA. The NRA then began contacting its members, telling them to contact YETI and voice their concerns.
The NRA members held nothing back as they, in turn, took to social media to air their grievances. Many even chose to film themselves while blowing up YETI coolers with explosives and firearms.
Upon the release of the NRA’s statement, many customers understood that the cooler company was joining the ever-increasing number of brands that are cutting ties with the gun lobby.
After all, a vast variety of companies from car rentals, to airlines, to medical care services have been ending their partnerships with the NRA due to the gun lobby’s stance on gun control policies.This list of companies has been significantly increasing in the wake of the Parkland, Florida shooting.
However, other customers feel that, by deserting the NRA, YETI will in turn be alienating a large portion of its customer base.
The YETI cooler company has become somewhat of a trademark at trade shows. So, it spoke out in defense against the NRA’s second charge, which was that the company was declining to help America’s young people enjoy recreational activities.”
In response, YETI’s statement spoke of the company’s devotion to supporting causes that relate to YETI’s passion for outdoors. They also said that one of ways they can do this is by working with organizations that promote the management and conservation of wildlife resources, as well as the restoration of habitats.
Meanwhile, the NRA isn’t the only organization YETI has to look out for. One of the cooler company’s major competitors, Orca, was at SHOT show earlier in the year and holding media demos with football hero Brett Favre.
ORCA proudly offers coolers sporting the NRA brand. They even chose to release a statement on Monday, stating that ““ORCA will always support our 2nd Amendment rights- period. Our roots have always been with the outdoor industry – hunting, fishing, camping and enjoying our tailgates at sporting events. Our coolers are Made In The USA and we’re very proud of that.”